ACER Philippines participates in 2015 Taiwan Excellence Campaign

The second Taiwan Excellence campaign was officially launched in the country last July 2, 2015. The movement, which was hosted by the Taiwan External Trade Development Council (TAITRA), featured 77 brands that are considered leaders in the ICT, Transportation & Leisure, Home & Living, and Healthcare industries. 

Manuel  Wong,  Managing  Director  of  Acer Philippines

The campaign,  which will  run until  December  this  year,  aims to  strengthen  the presence of quality Taiwan-made products in the country. It also enforces the growing impact of the trade between the two countries.

According to Philippine Ambassador of Taipei Economic and Cultural Office, Dr. Gary Song-Huuann LIN,the Philippines is one of the emerging economic powers in East Asia. The country serves as Taiwan’s 11 th largest trading partner in the world thanks to the local consumers’ support to quality but reasonably priced products.

Among the participating partners in the campaign is tech giant and industry leader Acer Philippines.The  Taiwan  brand,  which  is  known  for  its notebooks, has been a leading player in the local ICT industry ever since it  came to the country in 2003. The company recently included smart phones to its  product  offerings  last  year  to  tap the ever growing demand in the mobile industry.

Manuel  Wong,  Managing  Director  of  Acer Philippines,  expressed  his  gratefulness  for  being part  of  the campaign.  “Each product  included in the Taiwan Excellence movement went through a strict screening process so we are very proud to be part  of  the line-up.  It  is  proof  of  how much the brand has grown in the country.”

The Acer Aspire V Nitro 17 was one of the gadgets that took center stage during the product show. The notebook  combines  top  of  the  line  specifications  and  great  design  to  offer  a  no  compromise performance for both work and play.

Excellence defined 

Though constantly growing, the notebook industry is a highly competitive one. When asked what sets them apart from competitors, Wong attributed it to their commitment to excellence. 

“It  is  all  about your definition of excellence. For us, it is good price paired with superb quality.”

Acer Philippines is also enhancing their after sales service.   Early this year,  the  brand  partnered  with courier service 2Go to bring their customer  service  a  notch  higher.Smartphone and tablet users can now  log  online  to  file  repair requests  before  sending  the product  to  Acer  through accredited  2Go  branches.  Once checked and repaired, Acer will send the gadget back to the customer using the same service.

“Good after sales service is very important especially for a hardware company. Problems cannot entirely be avoided so the next step is to provide good product support,” Wong explained. 

Connecting people and technology 

Technology is now a major part of society. For TAITRA, the quality and competitive pricing of Taiwan-made products can provide an outstanding lifestyle for the Philippine consumer. 

This  is  along the lines  of  Acer’s  aim of  making people’s  lives  better  with  technology.  Ever  since its inception, the brand has made it its goal to complement lifestyles by providing individuals with tools specially designed for their needs. 

Wong elaborated, “We are not only focused on product pushing. For Acer, we make it a point to stud ythe needs of particular segments to provide products that can help users enjoy and enhance their lives.”

He summarized, “Being a partner of TAITRA is a big recognition for us because we share the same vision.We are determined to contribute to this affair by providing technology that can make an impact on people’s lives.” 

Post a Comment