Jumpstarting growth: How ‘hacking’ your apps can be a solution for you

It seems almost every day we get bombarded with ads clamoring for us to download the hottest new app that will change our lives. Need something to track your sleep, or something that can convert images to text? There’s an app for that! How about the note-taking app that’s somehow better than all the others on the market? There are quite a few of that, too! But which app should we get? How can budding apps compete with already established titans in a market where recognition is everything? Enter: Growth hacking. It’s growing, growing, growing But what exactly is growth hacking? To put it simply, growth hacking is a strategy where creative tactics are employed in any part of the product development process and consumer journey to focus on growth. For startups and app creators, it’s certainly a viable alternative to reach a larger audience in a shorter period of time at a lower cost compared to traditional marketing. Shane Shan, director of APAC Huawei Consumer Cloud Service, explains tha